Our team members are 100 % dedicated to the success of your marketing journey so they handle concept development, logistics, and production. They keep an eye on the world's best marketing approaches in the up-and-coming experience economy era and they answer your questions since the very first moment of your expedition.
/ 3 min read
We buy it for a certain reason and we seem likely to continue. We look forward to opening it. We eagerly recommend it in conversation. It’s the brand we like - the lovebrand. Is this goal „dangerous nonsense“ for a brand, as stated by a recent article in a marketing magazine, or is it something that marketers should aspire to in an era saturated by advertising communication?
EXPLORE/ 5 min read
When we first set out to find the reason a third of the world's largest marketers are planning to spend 21-50 percent of their budgets on experiential marketing in the next few years (Freeman Global Brand Experience Study, 2017), we had only a vague idea of where we were going. Then, a new world opened to us and overcame our natural suspicions. It is a world of campaigns so appealing that people enthusiastically share them.
EXPLORE/ 7 min read
More than ever before, it has become important to know what marketing does to make a brand achieve business results. Usually, marketers argue that they have raised awareness and that the number of anticipated purchases has risen due to the number of leads gained. However, as MasterCard's marketing manager said in an interview with the Sports Business Journal, „the CFO and CEO couldn’t care less about those metrics. They want to know what it has done for their business“.
EXPLORE/ 7 min read
The numbers speak for themselves. More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Those under 35 are less trusting of all forms of advertising (OMG Research). Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way. Customers have become very promiscuous, and brand fidelity has become under-the-counter merchandise.
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