We develop a strategy and activities that allow people to interact with your brand. We inspire them to persuade themselves with experience, rather than just being passive observers of the advertising messages. Our team members are 100 % dedicated to the success of your marketing journey so they handle concept development, logistics, and production. They answer your questions since the very first moment of your expedition.
We transform traditional marketing strategies into experiences, and storytelling into story making. This is how great adventures happen.
We create brand campaigns that make people believe what the brand says. Then, they love it, remember it, and tell others about it.
We prepare an immersive and engaging story that people want to be part of. They remember and desire to repeat the experience.
Self - Persuation
Word of Mouth
Launching New Product
Creating Brand Awareness
Great moments are a joy to share. Maybe a website that simply lists benefits and says how great they are would be enough for Siemens coffee-makers. We preferred to demonstrate their quality. We invited office workers to try out the coffee-makers for themselves. They helped us to discover first-hand the emotions evoked by these great coffee-makers. And what about the emotions we evoked at marketing headquarters in Munich.
Traditional approach makes promises.
AN EXPERIENTIAL CONFIRMS REALITY.
Accept the Youtuber Challenge. We could’ve just told young people stories, over and over, about how Czech Railways has comfy seats, functional Wi-Fi and trains that travel to all corners. Instead, we preferred to play real Track'n'roll with influencers and their followers and let them experience it all. After several months of producing hard rock we got to the top of the YouTube hit parade again and again.
The expedition in numbers:
170 % KPI
reach > 17 mil.
98 % positive reactions
Traditional approach presents benefits.
AN EXPERIENTIAL MEETS KEY EXPECTATIONS.
What use are perfect machines unless we experience something with them? What could have been a normal spa weekend with bored customers watching one-sided presentations after they’d spent the day outdoors, became a concept wrapped up in mystery, adventure and exciting tasks. The content was shared with people in the media so much that they became brand ambassadors themselves. Every year, we get all of their senses involved in the game again, and scale new mountains of inspiration.
Traditional approach presents to us.
AN EXPERIENTIAL ENGAGES THE FIVE SENSES.