Podravka herb and spice mixtures bring new cooking experiences. Thus, how to attract attention to a shelf with spice mixes and tell people that this purchase decision is the right one?
We've let people discover the magic of new spice mixes. Spiced-up concept created strong word-of-mouth, which supports sales and reaches 12 x more people than television.
Grap It And Spice It Up.
Catchy idea. We chose visually distinctive communication that differed from many everyday spices at the point of sale. Personal experience. We designed a campaign that presents the idea that cooking and eating food is fun and something that is best shared with family/friends. Reach. We decided to engage thousands with brand parties, and through carefully crafted brand experiences reached hundreds of thousands of influencers and their friends.
2,000 sets of POSM placed in shops. Podravka spice mixes established themselves on the market very well within a single year.
We also designed 725 influencer brand parties with 7,850 people to get > 96,000 unique web visitors plus > 310,000 people reached by word-of-mouth.
Spice Up The Experience.
Making fun become part of our personality.