404: You have found Pandora’s box.

We recommend opening it with hope in your heart, because wisdom can come even from pleasant experience.

Step Back Need Time To Consider Go Beyond The Obvious

We know that every decision needs time for imagining what you could gain. That’s the best moment for finding new inspiration.

7 Examples of Successful Brand Building
in the Virtual World

If a brand wants to succeed, it needs to create its own purpose-driven world and entice people into it. Rather than inventing advertisements, offer digital experiences that have their own value. Otherwise, the communication ends up as one pawn amongst many in the price wars.


Should A Brand Aspire To Become A Lovebrand?

Experience-Studovna/ talk a lot about how people see brands, when a better perspective would be how brands see people. Building brand love is about the approach of the brand itself. Instead of drowning people in millions of advertisements announcing „I’m here, I’m great, buy me,“ they instead create worthwhile experiences for people. They internally enhance this emotional connection to the brand and attract a great deal of attention to it – that is, reach.


How Much More Effective Are Experiential Campaigns Than Advertising? who have implemented experiential marketing in their mix report a 32% increase in event attendance, a 56% increase in leads, a 70% increase in click-through rates, and a threefold increase in opened emails. Forty-seven percent of brands therefore report an ROI for experiential activities between 3:1 and 5:1, with 29% of them above 10:1. They gained higher memorability for spots, longer time spent by people with the brand, and a significant spread of its name among others through word-of-mouth. These are all strong revenue streams.


People Like What They Know.

Because competing brands sell to the same type of people, the question is, what user experience does a brand offer and how much attention does it gain? A brand that becomes a medium for amazing experiences will obtain the keys to people’s memory structures.


Why Reach Is More Important Than Explanation Of Benefits.


Instead of bombarding people with product benefits and complex entrenchment in surveys, we should endeavor for people to notice the brand at all. Money expended on communication is thrown out the window if they remain unnoticed and unembedded in memory.



And the girl made from water and clay was named Pandora, which means the All-Gifted. Athena taught her needlework and weaving and Aphrodite how to use her feminine charms. The gods gave her many gifts and locked them all in a golden box. Pandora carried it like the treasure it was. But then the inevitable came to pass, Pandora opened the box. Some say it was out of curiosity; others say she was persuaded by her husband Epimetheus. Or maybe it was a bit of both.

Once she opened the box, various diseases, blight, evil, suffering, woes, envy, catastrophes, disagreements, wars and unhappiness flew out and spread all over the world. Because the gods had filled the box not just with their valuable gifts, but also many things they wanted to get rid of.

When Pandora saw what had happened, she slammed the lid shut immediately. But it was far too late. Only one thing remained in the bottom of the box: hope. And now it lies in front of you.

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