Delivering Strategy.

Our team members are 100 % dedicated to the success of your marketing journey so they handle concept development, logistics, and production. They keep an eye on the world's best marketing approaches in the up-and-coming experience economy era and they answer your questions since the very first moment of your expedition.

09

People Like What They Know.

/ 4 min read

In order to keep a brand alive, we need to gain new customers, especially when our goal is growth. If the customer has previous experience with a competing brand, they have an even stronger inclination towards it, making our struggle all the harder. Our road is blocked by people's comfort and aversion to loss.

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08

Why Reach Is More Important Than Explanation Of Benefits.

/ 3 min read

Marketers often spend a lot of time trying to focus their communications on key attributes of their product and explain to people the ways in which their product is better, to persuade them that it would be a more suitable choice than a competing product. As Byron Sharp already stated in his book Marketing: “They therefore very easily fall into the trap of seeing their job as trying to change buyers’ attitudes.”

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Experiential Marketing And The Creativity Festival.

/ 3 min read

At the ADCE European Creativity Festival, the public encounters creatives and agencies who are ADCE members in their country, and who have also received honors for their campaign or advertisement. These are the only conditions that make it possible to advance and compete for the prestigious ADCE awards, which are awarded by a jury of art directors from various countries.

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V ložnici u Van Gogha.

USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.

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