Delivering Strategy.

Our team members are 100 % dedicated to the success of your marketing journey so they handle concept development, logistics, and production. They keep an eye on the world's best marketing approaches in the up-and-coming experience economy era and they answer your questions since the very first moment of your expedition.

12

7 Examples of Successful Brand Building
in the Virtual World
.

/ 6 min read

Many brands are shifting their focus online and have embraced strengthening this aspect of their communication by increasing their spending on digital advertising formats. As a result, hundreds of millions of crowns are spent on digital advertisements that are ignored. It is clear that the move to the virtual world must go far beyond increasing spending on PPC or banners, and that brand managers will soon discover a new element in their job descriptions – creating online experiences that make people feel as involved as real-world experiences. We have selected a few examples as inspiration for the future.

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11

Should A Brand Aspire To Become A Lovebrand?

/ 3 min read

We buy it for a certain reason and we seem likely to continue. We look forward to opening it. We eagerly recommend it in conversation. It’s the brand we like - the lovebrand. Is this goal „dangerous nonsense“ for a brand, as stated by a recent article in a marketing magazine, or is it something that marketers should aspire to in an era saturated by advertising communication?

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10

How Much More Effective Are Experiential Campaigns Than Advertising?

/ 4 min read

In today's world, we give much more careful consideration to every investment in brand support. Closely monitored marketing budgets lead to the reassessment of current communication mixes and their revision for future years. This puts pressure on us marketers to find more effective methods in the fight for people's attention. Methods that can significantly increase ROI and give people content that not only interests them, but engages them so strongly they don't want to miss.

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Spánek pod Noční hlídkou.

Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.

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