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404: You have found Pandora’s box.

We recommend opening it with hope in your heart, because wisdom can come even from pleasant experience.

Step Back Need Time To Consider Go Beyond The Obvious

We know that every decision needs time for imagining what you could gain. That’s the best moment for finding new inspiration.

Insistence On Traditional Approaches To Advertising Can Quietly Kill A Brand.

„Seventy-five percent of brands 'could disappear and no one would care'. If you look fifteen or twenty years back, people were seeking reassurance from their brands. Today, there are so many choices. It's a different kind of fight.“ MasterCard CMO Raja Rajamannar

Engagement-marketing-cultideas-book-fix-experiential-agentura-800px-CZ-innovate.czProbably everyone knows what they are doing. Some brands are also aware of how they do it. However, only a few really know why they do it. What is their real reason for being? In what way do they make the world better? When brands ask the right questions, they open up the opportunity for a whole new life.

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Even Ads Must Play According To The Rules.

Experience-Inspirace/Inspiration-experience-marketing-agentura-agency-jiri-kubik-2-innovate.cz

About gold. About silver. About rules. How such ads are created and their essential ingredients are revealed by the art director and creative director Jirka Kubík. 

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Looking To Sell? Stop Relying On The Funnel And Create Experiences.

The marketing funnel model of the early 20th century no longer works. Brands must therefore open their eyes to the fact that key touchpoints lie in places other than those where traditional marketing looked for them. It is obvious that one's own experience and recommendations have significantly greater weight. 

Experience-traditional-marketing-funnel-experiential-agency-800px-EN-innovate.czWelcome to the coming experience economy! Users and clients become guests. Nowadays, those who were served want to be involved. Before, customers were interested in functions, then benefits, and now they want feelings and experiences. 

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Pandora

And the girl made from water and clay was named Pandora, which means the All-Gifted. Athena taught her needlework and weaving and Aphrodite how to use her feminine charms. The gods gave her many gifts and locked them all in a golden box. Pandora carried it like the treasure it was. But then the inevitable came to pass, Pandora opened the box. Some say it was out of curiosity; others say she was persuaded by her husband Epimetheus. Or maybe it was a bit of both.

Once she opened the box, various diseases, blight, evil, suffering, woes, envy, catastrophes, disagreements, wars and unhappiness flew out and spread all over the world. Because the gods had filled the box not just with their valuable gifts, but also many things they wanted to get rid of.

When Pandora saw what had happened, she slammed the lid shut immediately. But it was far too late. Only one thing remained in the bottom of the box: hope. And now it lies in front of you.

http://www.rozhlas.cz/cesky/puvoduslovi/_zprava/pandorina-skrinka--1339525

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