We know that every decision needs time for imagining what you could gain. That’s the best moment for finding new inspiration.
Because competing brands sell to the same type of people, the question is, what user experience does a brand offer and how much attention does it gain? A brand that becomes a medium for amazing experiences will obtain the keys to people’s memory structures.
Explore
Instead of bombarding people with product benefits and complex entrenchment in surveys, we should endeavor for people to notice the brand at all. Money expended on communication is thrown out the window if they remain unnoticed and unembedded in memory.
Explore
We left the ADCE festival with the feeling that we are in step with the times at Innovate, and that we are doing something that is completely normal in the international scene. We think we can change the world – and there are many more like us. The support we felt from all sides was miraculously invigorating.
ExploreAnd the girl made from water and clay was named Pandora, which means the All-Gifted. Athena taught her needlework and weaving and Aphrodite how to use her feminine charms. The gods gave her many gifts and locked them all in a golden box. Pandora carried it like the treasure it was. But then the inevitable came to pass, Pandora opened the box. Some say it was out of curiosity; others say she was persuaded by her husband Epimetheus. Or maybe it was a bit of both.
Once she opened the box, various diseases, blight, evil, suffering, woes, envy, catastrophes, disagreements, wars and unhappiness flew out and spread all over the world. Because the gods had filled the box not just with their valuable gifts, but also many things they wanted to get rid of.
When Pandora saw what had happened, she slammed the lid shut immediately. But it was far too late. Only one thing remained in the bottom of the box: hope. And now it lies in front of you.
http://www.rozhlas.cz/cesky/puvoduslovi/_zprava/pandorina-skrinka--1339525