We know that every decision needs time for imagining what you could gain. That’s the best moment for finding new inspiration.
From the point of view of the audience, music concerts and other performances are beautiful little interludes and experiences. Events, however, seen from the perspective of experience marketing are a long way away from experiential. Wherein lies the difference?
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When, after our return home, my expedition partner Wanda and I thought about the expectations we took to Coimbra, and what we returned with, we arrived at one basic conclusion. When we packed, we were both a little fearful. Our concern was that we would learn that the best of the best is only to be found far, far away, and that our Czech pond is very small and provincial.
How to change a traditional campaign into an experiential campaign? At the beginning of the entire change is a fundamental decision by the brand – let’s create actual experiences and let the consumer share these experiences with our brand. Let’s abandon the thinking that people are mere recipients of the messages that they are bombarded with, and instead let them become a key component of the brand...
And the girl made from water and clay was named Pandora, which means the All-Gifted. Athena taught her needlework and weaving and Aphrodite how to use her feminine charms. The gods gave her many gifts and locked them all in a golden box. Pandora carried it like the treasure it was. But then the inevitable came to pass, Pandora opened the box. Some say it was out of curiosity; others say she was persuaded by her husband Epimetheus. Or maybe it was a bit of both.
Once she opened the box, various diseases, blight, evil, suffering, woes, envy, catastrophes, disagreements, wars and unhappiness flew out and spread all over the world. Because the gods had filled the box not just with their valuable gifts, but also many things they wanted to get rid of.
When Pandora saw what had happened, she slammed the lid shut immediately. But it was far too late. Only one thing remained in the bottom of the box: hope. And now it lies in front of you.
http://www.rozhlas.cz/cesky/puvoduslovi/_zprava/pandorina-skrinka--1339525