How Much More Effective Are Experiential Campaigns Than Advertising?
Marketers who have implemented experiential marketing in their mix report a 32% increase in event attendance, a 56% increase in leads, a 70% increase in click-through rates, and a threefold increase in opened emails. Forty-seven percent of brands therefore report an ROI for experiential activities between 3:1 and 5:1, with 29% of them above 10:1. They gained higher memorability for spots, longer time spent by people with the brand, and a significant spread of its name among others through word-of-mouth. These are all strong revenue streams.Explore