Bea World 2018 Expedition.

/ 3 min read

The Bea World Festival aims to reward the world’s best live events and live communication campaigns. And because our group of marketing adventurers definitely wanted to be there, we packed our expedition baggage and set out to Portugal, to map the varied landscape of live communication.

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04

Innovate The Experience, Not Just The Product.

/ 6 min read

In recent years, brands have competed with one another mostly in the field of advantages and price. And gradually, they admit that more than ever before, their campaigns merely persuade. Their marketers realize that building future relationships with their customers, creating emotional connections, and inspiring loyalty must go beyond traditional “one-way” communications channels such as television or print advertising.

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Emotion With Maximum Momentum.

/ 5 min read

How does an experiential marketing look for those who can afford to buy almost any experience? You change the benchmark used to gauge luxury. All you need is a weekend. It will become legendary, and in future years your event will be anticipated long before you announce the dates.

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01

Would You Book A Hotel With A 30 % Trust Rating?

/ 7 min read

The numbers speak for themselves. More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Those under 35 are less trusting of all forms of advertising (OMG Research). Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way. Customers have become very promiscuous, and brand fidelity has become under-the-counter merchandise. 

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