Lab Is Teaching The Bank To Ask Correctly.

/ 4 min read

Monika Drobná, head of innovation management at Komerční banka, brings a huge wave energy with her - information and ideas that either wash you away or teach you to surf. It is absolutely clear that only a fraction of people would be able to jumpstart an innovation centre so quickly and with such results.

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05

Is Experiential Marketing (Just) An Event?

/ 3 min read

“Events are dead”, declared Salvatore Sagone, head of Bea World, the largest international event festival. The publishing of this remark in Marketing and Media in November 2017 unleashed a torrent of discussion. Event agencies in the Czech Republic began by defending their work, saying it depends on the quality of the event. 

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Bea World Expedition.

/ 3 min read

The Bea World Festival aims to reward the world’s best live events and live communication campaigns. And because our group of marketing adventurers definitely wanted to be there, we packed our expedition baggage and set out to Portugal, to map the varied landscape of live communication.

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04

Innovate The Experience, Not Just The Product.

/ 6 min read

In recent years, brands have competed with one another mostly in the field of advantages and price. And gradually, they admit that more than ever before, their campaigns merely persuade. Their marketers realize that building future relationships with their customers, creating emotional connections, and inspiring loyalty must go beyond traditional “one-way” communications channels such as television or print advertising.

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