The ADCE European Creativity Festival.
We know that every decision needs time for imagining what you could gain. That’s the best moment for finding new inspiration.
Obviously, good ideas can be downplayed, statistics challenged, facts overlooked. One can be bound by both habits and numbers. Ultimately, the only thing that matters is that the experiential is marketing that entertains both customers and marketers. That is why we have become marketers - to create brand activities that people love and appreciate, and that they are even prepared to pay more for and then tell others about.Explore
Here's a complete summary of key statistics from the perspective of experience marketing. The numbers are presented by companies such as Nielsen, Focus, CMS, McKinsey, and Forbes. Put into context, they can help marketers find answers as to how they can establish relationships with consumers, create positive brand awareness, and drive customer loyalty, and thereby improve their marketing plans.Explore
Monika Drobná brings a huge wave energy with her - information and ideas that either wash you away or teach you to surf. It is absolutely clear that only a fraction of people would be able to jumpstart an innovation centre so quickly and with such results.Explore
From the point of view of the audience, music concerts and other performances are beautiful little interludes and experiences. Events, however, seen from the perspective of experience marketing are a long way away from experiential. Wherein lies the difference?Explore
And the girl made from water and clay was named Pandora, which means the All-Gifted. Athena taught her needlework and weaving and Aphrodite how to use her feminine charms. The gods gave her many gifts and locked them all in a golden box. Pandora carried it like the treasure it was. But then the inevitable came to pass, Pandora opened the box. Some say it was out of curiosity; others say she was persuaded by her husband Epimetheus. Or maybe it was a bit of both.
Once she opened the box, various diseases, blight, evil, suffering, woes, envy, catastrophes, disagreements, wars and unhappiness flew out and spread all over the world. Because the gods had filled the box not just with their valuable gifts, but also many things they wanted to get rid of.
When Pandora saw what had happened, she slammed the lid shut immediately. But it was far too late. Only one thing remained in the bottom of the box: hope. And now it lies in front of you.