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Is Experiential Marketing (Just) An Event?

/ 3 min read

“Events are dead”, declared Salvatore Sagone, head of Bea World, the largest international event festival. The publishing of this remark in Marketing and Media in November 2017 unleashed a torrent of discussion. Event agencies in the Czech Republic began by defending their work, saying it depends on the quality of the event. 

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01

Would You Book A Hotel With A 30 % Trust Rating?

/ 7 min read

The numbers speak for themselves. More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Those under 35 are less trusting of all forms of advertising (OMG Research). Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way. Customers have become very promiscuous, and brand fidelity has become under-the-counter merchandise. 

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