06

Trends That Move Brands.

/ 5 min read

Statistics showing advertising over-saturation and low confidence in advertising messages are caused by conformity. Media churn out similar - and therefore wholly predictable - presentations of brand benefits at us. They keep repeating the same message, increasingly fiercely: how they have improved the product and innovated the service, and how great we'll feel with them. They seem to have overlooked the fact that our attention has shifted from the brands that offer themselves to the brands that attract us through their activities. Hand on heart. How many times have you found yourself looking at a banner, a spot, or an advertisement and said, “I want to experience that too. Who's behind it?”

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05

Is Experiential Marketing (Just) An Event?

/ 3 min read

“Events are dead”, declared Salvatore Sagone, head of Bea World, the largest international event festival. The publishing of this remark in Marketing and Media in November 2017 unleashed a torrent of discussion. Event agencies in the Czech Republic began by defending their work, saying it depends on the quality of the event. 

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04

Innovate The Experience, Not Just The Product.

/ 6 min read

In recent years, brands have competed with one another mostly in the field of advantages and price. And gradually, they admit that more than ever before, their campaigns merely persuade. Their marketers realize that building future relationships with their customers, creating emotional connections, and inspiring loyalty must go beyond traditional “one-way” communications channels such as television or print advertising.

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Even Ads Must Play According To The Rules.

/ 4 min read

Ads that work respect certain rules. For instance, they speak true, they're simple, and they help people choose what will work best for them. The way such ads are created and their essential ingredients are revealed by our colleague, art director and creative director Jirka Kubík. 

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